August 08, 2008 22:26 PM
AirAsia Not Renewing Deal With Manchester United
By D. Arul Rajoo
BANGKOK, Aug 8 (Bernama) -- Malaysian low-cost carrier AirAsia will not renew a sponsorship deal with European and English Premier champions Manchester United for the new season.Its Chief Executive Officer, Datuk Seri Tony Fernandes confirmed that a new deal was not reached with one of the most prestigious football clubs in the world with about 75 million fans around the globe."Confirmed. We have achieved what we want," Fernandes said in a SMS reply when asked to confirm speculation that AirAsia has not renewed its sponsorships.Passengers boarding AirAsia's planes could not locate any logos and stickers of MU on some of the flights since early this month, but the club's merchandises are still being sold onboard.AirAsia first signed a one-year sponsorship deal as the official low fare airline for MU for the English League Premier season from August 2005 to May 2006, and had renewed it until the end of 2007/2008 season which was won by the club under legendary manager Alex Ferguson. Fernandes, however, declined to reveal the value of previous sponsorships and also refused to confirm if MU has demanded for more money."I can't tell you," he replied.
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